Marketing & newsletter

With marketing campaigns you send newsletters and offers to your guests in a targeted way — for example after a visit, for a birthday or to win back inactive guests. Every campaign can be filtered, designed and analysed.

Create a campaign

In the sidebar, open Marketing and click New campaign.

1. Assign a name and choose the type (post-visit, birthday, inactive or custom).
2. Write the subject and content in the editor — placeholders such as the guest name are inserted automatically for each recipient.
3. Optionally link a coupon or an event and set a booking link.

Filter recipients

On the right you narrow down the recipients: VIP guests only, certain tags, a minimum number of visits, guests inactive for a number of days, a birthday month or guests with a review. The live counter always shows how many guests the current filters reach; via the preview you check the finished design.

Send & automation

You send finished drafts via Send. Recurring types (post-visit, birthday, inactive) you set up as a quick template and trigger them via Run automation. In the overview you see for each campaign how many mails were sent and how many links were clicked.